Recent Posts From All Categories

Will the Real Reviewers Please Stand Up?

In a world where reviews have become crucial to conversions, it’s no secret that there are a lot of businesses that are faking reviews.We know more reviews will lead to more sales, but having tons of reviews means very little if they don’t seem credible. We had a hunch that perceived review credibility (in other words, whether shoppers think your reviews are real or not) played a big role in conversions, so we decided to test it out.

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Reviews Widget – The Complete Guide

Everything you wanted to know about our New Reviews Widget and then some!

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3 Reasons to Stop by Booth #30 at Magento Imagine

Are you going to be at Magento Imagine 2014? Here’s 3 reasons to stop by our booth.

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Mail After Purchase – The Complete Guide

The Mail After Purchase or MAP for short is the single most important feature in the Yotpo service. The MAP is responsible for helping users generate reviews from their past customers which are then used to help drive more traffic and sales to a user’s site. Everyone at Yotpo over the last three years has worked very hard to maximize the value and effectiveness of this core feature. In this guide I will cover how the MAP helps...

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Yotpo Success Stories: How Beardbrand uses Community and Reviews to Dominate their Niche and Make $120k/month

Beardbrand is the stuff eCommerce dreams are made of. In under 2 years, founder Eric Bandholz and his team built a business, established a brand and went from $0 to $120k in monthly revenue. Eric credits the store’s success largely to being transparent and having a strong community of “Urban Beardsmen” who not only love the brand’s products, but the content it produces.

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The 3 Biggest SEO Mistakes That I Keep Seeing (And You’re Probably Making)

As a Content Strategist at AddShoppers, Mitchell Abdullah spends alot of time reviewing sites to make sure their content is good for SEO. In this post, he walks us through the most common SEO mistakes he sees on eCommerce stores.

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Community Q&A – The Complete Guide

One of our main aims at Yotpo is to help users get closer to their customers. Asking shoppers to write reviews and then share them on social media sites is just one way we do this. Another very powerful way we help users engage more with their community is with the Community Q&A feature. In this guide I will  introduce the Community Q&A feature, cover the many benefits this feature brings users as well as answer some common...

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4 Habits of Highly Effective Mobile Marketers

With 80% of mobile users reporting that their purchasing decisions are influenced by the mobile channel (even if they don’t use their phone to make the final purchase), it makes sense to invest in mobile marketing for your store. In this post, Kristen Gramigna, CMO of BluePay, gives useful tips to keep in mind when designing a mobile marketing plan.

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