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Why Marketing With User-Generated Content Works, According to Science

Before you begin building a user content marketing strategy, learn the psychological factors that make user-generated content effective.

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We Stalked the LinkedIn Profiles of the Top 50 eComm VPs: Here’s What We Found

On LinkedIn, influencers are more aspirational: people list influencers as business minds they want to emulate, not social chatterers they want to hear.

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Why You’re Failing at Mobile Marketing: Tips to Master mCommerce

Forming a mobile strategy doesn’t have to be difficult. We’re here to make mobile marketing for eCommerce simple again.

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How to Drive Long-Term Engagement with Gamification

Gamification and eCommerce are a match made in heaven, but driving long-term engagement with gamification requires specific strategy.

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5 Ways to Win Your Customers’ Hearts this Valentine’s Day

The dust from the winter rush has finally settled, but that doesn’t mean it’s time to relax your holiday marketing. Valentine’s Day is just a month away, so get a head start on marketing.

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Is a Lifetime Satisfaction Guarantee Right for Your Brand?

Brands with lifetime satisfaction guarantees show customers unconditional belief in the products they sell. As a result, customers gain confidence, knowing brands will stand behind their offer no matter what. Confidence in purchases drives sales, especially in the eCommerce world, where consumers are often hesitant to make purchases they aren’t certain of. But there’s a reason lifetime satisfaction guarantees are so rare –...

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The 14 eCommerce Influencers You Should Be Following on Twitter

For Twitter to work for you, it’s important to follow a variety of people that offer up a range of relevant and timely Tweets. When finding Twitter influencers, diversity is key.

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The Biggest Problems with Teen Shoppers (And How to Solve Them)

Knowing how to attract and keep this generation of shoppers is vital to both short-term and long-term sales, as the teenagers of today will soon be the adults of tomorrow. Learn how to attract teen shoppers so you can build valuable engagement within this customer segment.

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