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Content Marketing Needs Customers Who Don’t Convert

Content marketing needs brand fans. And brand fans may not always be customers who convert — but that doesn’t mean that they don’t matter.

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5 eCommerce Traffic Stats We Bet You Don’t Know

We combed through stats from our database of over 100,000 stores to find the most interesting, useful eCommerce traffic stats we bet you never knew before.

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Building Two-Way Partnerships: Introducing Yotpo’s Partner Program

At Yotpo, we believe that partnerships are a two-way street. Check out the exclusive perks available to agencies in our partner program.

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How Your Competitors’ Product Reviews Can Help You

Product reviews give a lot of insight – you should be taking advantage. Learn how to hack your competitor’s product reviews to steal their customers.

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Dr. Squatch Embraces Hilarious Reviews

Yotpo and reviews in general have been an amazing help to our business. Right from the start it was an instant way to gain credibility and social proof.

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3 Ways to Measure the Success of Referral Campaigns

It’s not always easy to measure word-of-mouth marketing, but lucky, referral campaigns leave a bread crumb trail, so you can measure their success.

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New Yotpo Feature: Custom Review Forms

With our new Yotpo feature, Custom Review Forms, you can ask customers specific questions in order to get a more detailed and focused review.

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The New Playbook for Measuring Customer Satisfaction

We’re living in the 21st century, so why are we still using old-school tactics for measuring customer satisfaction?

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