Recent Posts From All Categories

Mail After Purchase – The Complete Guide

The Mail After Purchase or MAP for short is the single most important feature in the Yotpo service. The MAP is responsible for helping users generate reviews from their past customers which are then used to help drive more traffic and sales to a user’s site. Everyone at Yotpo over the last three years has worked very hard to maximize the value and effectiveness of this core feature. In this guide I will cover how the MAP helps...

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Yotpo Success Stories: How Beardbrand uses Community and Reviews to Dominate their Niche and Make $120k/month

Beardbrand is the stuff eCommerce dreams are made of. In under 2 years, founder Eric Bandholz and his team built a business, established a brand and went from $0 to $120k in monthly revenue. Eric credits the store’s success largely to being transparent and having a strong community of “Urban Beardsmen” who not only love the brand’s products, but the content it produces.

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The 3 Biggest SEO Mistakes That I Keep Seeing (And You’re Probably Making)

As a Content Strategist at AddShoppers, Mitchell Abdullah spends alot of time reviewing sites to make sure their content is good for SEO. In this post, he walks us through the most common SEO mistakes he sees on eCommerce stores.

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Social Q&A – The Complete Guide

One of our main aims at Yotpo is to help users get closer to their customers. Asking shoppers to write reviews and then share them on social media sites is just one way we do this. Another very powerful way we help users engage more with their community is with the Social Q&A feature. In this guide I will  introduce the Social Q&A feature, cover the many benefits this feature brings users as well as answer some common...

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4 Habits of Highly Effective Mobile Marketers

With 80% of mobile users reporting that their purchasing decisions are influenced by the mobile channel (even if they don’t use their phone to make the final purchase), it makes sense to invest in mobile marketing for your store. In this post, Kristen Gramigna, CMO of BluePay, gives useful tips to keep in mind when designing a mobile marketing plan.

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Embedded Widget – The Complete Guide

One challenge that online store owners face is how to leverage their reviews to increase sales. The embedded widget feature was developed specifically to deal with this challenge by making it easy for you to show off your reviews and star ratings and drive valuable traffic to your product pages. In this guide I will cover the benefits of the embedded widgets, how to add it to your site, answer some frequently asked questions and...

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The Evolution of the Mail After Purchase

Yotpo started as a company dedicated to eliminating fake reviews, and through the hard work of very talented people, we created a solution that not only created credible reviews but tons of them. Yotpo’s secret blend of herbs and spices is it’s amazing Mail After Purchase. Because of this email, we are able to convert 6-8% of your shoppers into reviewers (the industry average hovers around 1%). But Rome was not built in a day; The...

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Comments – The Complete Guide

You asked (and asked, and asked) and we heard you loud and clear! Our number one most requested feature is now a reality: Yotpo users can now respond to reviews. The Commenting on Reviews feature in our Premium packages gives you the option to publicly or privately reply to your reviewers so you can thank them, resolve issues, or just simply let your shoppers know you’re listening. What are the benefits of the commenting...

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