Once a month we will be publishing a case study on how we helped a customer address certain challenges. Our first case study features LCD 4 U, a Dutch based online store that sells a wide range of home appliances and other electronics. The case study covers how Yotpo helped LCD 4 U create trust among site visitors which helped the site increase sales by 14%.
I am pleased to announce that we have just released one of our most asked for features, Google Rich Snippet support for Yotpo reviews.
Rich snippets are extra pieces of information which are shown within Google search results to provide more information to the person running the search. Below are two examples of rich snippets being shown in search results.
One of the awesome features that we offer store owners is smart sharing of reviews to Twitter and Facebook. These reviews help generate new traffic to our customers’ sites and is one of the most loved features available. Customers have the freedom to customize how their reviews will appear in social networks which has resulted in a number of different approaches being adopted. In this post I will show four different approaches used by our customers and let you know which is our favorite.
This past Tuesday we held our first Twitter Q&A which was a lot of fun. Thank you to everyone that took part and submitted questions. For those of you who haven’t heard of a Twitter Q&A, the idea is that every Tuesday anyone can tweet a question and include the hashtag #askyotpo and we will do our best to answer the question and consider it for a blog post the following Thursday.
For this post I have selected one question that I think is very relevant to all of us and decided to go into some depth. Please feel free to provide your own answers in the comments section below. The more answers we have the better it is for everyone.
When it comes to the different types of online marketing, content marketing has emerged as the king of the hill. Generating quality content on a regular basis, and using it to both market your brand and provide value to the Internet masses has not only become one of the most profitable ways to market online, but also a necessity to stay in business.
This coming Tuesday (7th May) Yotpo will be hosting it’s first weekly Twitter Q&A. Every Tuesday from next week we ask our fans on Twitter to post any question they have on Yotpo, eCommerce, social commerce or really anything else they would like to ask us. We will then take our favorites and create a blog post with both the questions and answers. Sounds like fun right:)
If you are not yet following us on Twitter then click the follow button below and get your questions ready for Tuesday.
The eCommerce world is changing all the time and it can be difficult to keep up. In order to survive the constant shifts and trends it is critical to be able to see a few steps a head. The best way to do this is to learn as much as you can about the changing online climate.
To help you increase your knowledge and stay a head of the game, we decided to publish a post with our top 3 infographics which every online store owner should see.
Enjoy.
OpenCart is an open-source PHP based shopping cart solution that can now be integrated with Yotpo.
Yotpo’s OpenCart extension provides the full capabilities of the service to any OpenCart store which installs the extension. Installing the extension takes a matter of minutes and you are guided through the entire process after registering at yotpo.com
The Internet has become social in its nature with the majority of Internet users actively engaging with friends, family and acquaintances on a wide range of social networks. The Yotpo founders understood leveraging our social nature could provide untapped benefits to online store owners who are always looking for ways to increase traffic and conversion.
Social is at the core of Yotpo and a major component of the service. In this post I will cover the three main ways that Yotpo helps drive new traffic to our customers stores.
There is no denying the fact that human beings are complicated animals that often behave erratically without any cause or logic. Even though our experiences, cultures and views on the world are very different, there are innate psychological traits and behaviors which are universal to us all. In this post I will cover 5 scientifically proven psychological traits and argue that understanding the fundamentals of each one will help you design a more appealing online store that will convert at a drastically higher rate.
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