Online Product Reviews: Why? Who? When? How?
UGC (user generated content) is one of the most important methods to accelerate online sales. Almost every e-commerce retailer understands the value of online reviews. Not all of them act appropriately … understanding is important, but acting is much more important.
Now, let Yotpo convince you just how essential online product reviews are:
The statistics speak for themselves:
● 2011 has already seen nearly 179 million consumers, ages of 14 and up, coming online to research products;
● 7 out of 10 Internet users are shop online;
● 90% of people said reviews have an impact on their decision; 60% say they’re the most important factor;
● 70% of UK Internet users rate online product ratings and reviews as the most helpful feature when researching products to buy online or offline
The biggest problem with online product reviews is the trust issue. How do I know it’s not the coffee shop owner that gave a 5 star review himself? Amazon solved it by the “Amazon top reviewer” badge and many other honors that indicate a trustworthy review. The most trusted reviews are from friends, but when a shopper is looking for something specific, that’s not always possible.Nevertheless, any user review is trusted 12 times more than just a product description provided by the manufacturer or seller.
Like every other important thing … Yesterday!
Online product reviews for your website are one of the most important steps in creating your online community. You should integrate it into your marketing plans, social profiles management and content creation. There are several review platforms out there, depending on your website’s platform … that’s not always enough. Try out some of the review platforms and check what works best for you. Just understand that in order to boost your sales, adding trusted user reviews to your website is just the first step.