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Mobile Commerce Trends for 2013

Almost everyone has a smartphone. The amounts of services we hold in our devices are phenomenal.  We can order a cab, check our mail, track our orders, check the stock market and buy anything we need, whether it’s a Starbucks run, or a new iPad, everything can be accessed from our mobiles.  As the world changes, so does our behavior, and with such progress in technology in the last 5 years, we can expect nothing more than progressive services in 2013.

Our dependence on mobile devices are staggering:

  • 66% of Americans between the ages of 24-35 own a smartphone
  • 81% of Americans will own smartphones by 2015
  • By 2013 mobile phones are expected to be used for web access tools more than PC’s.
  • By 2015, 80% (estimated) of handsets will be smart phones, according to Forbes and Gartner.

Mobile Commerce is the newest and fastest growing strand of commerce, more so than ecommerce.  Technology advancements are creating newer , smarter and faster ways of shopping. Here are some statistics on changes in m-commerce in 2013:

  • 78% of retailers will invest into mobile commerce.
  • In 2012 alone, over 41% of smart phone users have already made purchases via their mobile. It is estimated that that statistic will almost double in 2013.
  • 62% of shoppers search for deals digitally for half of their shopping trips
  • 52% of adult mobile owners use their phones while shopping for advice before making a purchases

Nicknamed M-commerce, mobile commerce is not just about the transition from devices and tablets to mobile phones, but about change in the direction of consumerism: a focus on services, local services, and less on the devices. The “Cloud” is considered to be the most revolutionary development in Internet and technology.

  • Over 70 billion apps will be downloaded by 2014
  • 53% of the “on-the-go” U.S. audiences are willing to exchange their location in exchange for more relevant content and better information, including mobile deals (TechCrunch)
So expect to see lots of changes this coming year. Services will expand, mobile users will almost double and smartphones will replace computers. The world will be quite literally in your hand….
Happy Holidays from everyone here at the Yotpo team!
Perhaps a mobile phone is the perfect gift?

 

Sources and more interesting statistics