Almost everyone has a smartphone. The amounts of services we hold in our devices are phenomenal. We can order a cab, check our mail, track our orders, check the stock market and buy anything we need, whether it’s a Starbucks run, or a new iPad, everything can be accessed from our mobiles. As the world changes, so does our behavior, and with such progress in technology in the last 5 years, we can expect nothing more than progressive services in 2013.
Our dependence on mobile devices are staggering:
- 66% of Americans between the ages of 24-35 own a smartphone
- 81% of Americans will own smartphones by 2015
- By 2013 mobile phones are expected to be used for web access tools more than PC’s.
- By 2015, 80% (estimated) of handsets will be smart phones, according to Forbes and Gartner.
Mobile Commerce is the newest and fastest growing strand of commerce, more so than ecommerce. Technology advancements are creating newer , smarter and faster ways of shopping. Here are some statistics on changes in m-commerce in 2013:
- 78% of retailers will invest into mobile commerce.
- In 2012 alone, over 41% of smart phone users have already made purchases via their mobile. It is estimated that that statistic will almost double in 2013.
- 62% of shoppers search for deals digitally for half of their shopping trips
- 52% of adult mobile owners use their phones while shopping for advice before making a purchases
Nicknamed M-commerce, mobile commerce is not just about the transition from devices and tablets to mobile phones, but about change in the direction of consumerism: a focus on services, local services, and less on the devices. The “Cloud” is considered to be the most revolutionary development in Internet and technology.
- Over 70 billion apps will be downloaded by 2014
- 53% of the “on-the-go” U.S. audiences are willing to exchange their location in exchange for more relevant content and better information, including mobile deals (TechCrunch)