The Season of Joy is upon us and thanks to the Internet, we can do our shopping online. We can surf and read reviews, and purchase all our gifts without having to find parking at the mall or stand in line for ages. Even better, most sites provide free shipping for the holidays.
Over 83% of shoppers during Christmas make shopping decisions based on reviews they read. But who is writing those reviews? How many of those reviews are fake or paid for?
We wanted to show you some facts about those Christmas reviews, to improve your shopping experience: